B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- average cart abandonment rate for Ecommerce shoppers (global average) (2026)
According to Baymard Institute, the average cart abandonment rate is 70%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://www.getjust.eu/articles/tendance-le-social-shopping-cest-quoi ↗
Source Article
C'est quoi le social shopping ? - JUST
Il y a dix ans, on nous aurait parlé de social shopping, on aurait pensé qu’il s’agissait simplement d’une rencontre fortuite avec un copain dans votre magasin préféré. Ou de votre super copine qui vante à la terre entière sa fameuse crème miracle !
Aujourd’hui, difficile de ne pas en avoir entendu …
Original Research
Baymard Institute
· Original study ↗
Methodology
Study attributed to Baymard Institute in article; no date given so collection year used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce shoppers (global average): 70% average cart abandonment rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cart-abandonment-rate-baymard
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<blockquote cite="https://lighthousedata.io/data/average-cart-abandonment-rate-baymard" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- average cart abandonment rate for Ecommerce shoppers (global average)<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/average-cart-abandonment-rate-baymard" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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