Marketing Research Data Directory

243456 verified statistics with evidence grades, primary source citations, and transparent methodology. Every stat independently reviewed and freshness-tracked.

Source verified Evidence graded How we verify
41 stats View all
40%
Video Sharing Platform
YouTube
2024 · Hubspot
Grade B 58/100
2,600,000,000
Total Users
YouTube
2025 · Data Axle USA
Grade C 59/100
254,000,000
Users In The United States
YouTube
2025 · Globalmediainsight
Grade C 57/100
40
Availability Of First Position Ads
YouTube Shorts
2024 · HubSpot
Grade C 52/100
5.91%
Engagement Rate
YouTube Shorts
2024-Q1 · HubSpot
Grade B 59/100
70,000,000,000
Daily Views
YouTube Shorts
2024 · Froggy Ads
Grade C 53/100
4,100,000
Average Views For Shorts With 50 Seconds Watch Time
YouTube Shorts
2024 · HubSpot
Grade C 45/100
1.6x
Purchase Influence Likelihood
YouTube
2025 · Sprout Social
Grade C 44/100
151,000,000
Users In Indonesia
YouTube
2025 · Globalmediainsight
Grade C 53/100
81%
Social Media Platform Usage
online adults
2023 · Pew Research Center
Grade B 56/100
50%
Year-on-year Growth Of Channels Uploading Shorts
YouTube channels
2023 · YouTube
Grade B 59/100
70%
Percentage Of Channels Uploading Shorts
YouTube channels
2024 · Teleprompter
Grade B 61/100
2,500,000,000
Active Users
YouTube
2025 · FroggyAds
Grade B 60/100
63%
Percentage Of Social Users Owning A Youtube Account
YouTube
2025 · Sprout Social
Grade B 66/100
0%
News Following Rate
U.S. adults under 30
2025 · Pew Research Center
Grade C 44/100
92%
AI Adoption Rate
Y Combinator companies
2025 · Firework
Grade B 53/100
58%
Percentage Of Users Engaging With Brand Content Weekly
X
2026 · Pew Research Center
Grade B 65/100
125,000,000
Daily Active Users
X
2026 · DemandSage
Grade C 57/100
275,000
Weighted UX Performance Scores
ecommerce websites
2025 · Baymard Institute
Grade C 46/100
82%
Boost In Website Traffic
marketers
2025 · DemandSage
Grade C 61/100
1,900,000,000
Monthly Active Users
YouTube
2019 · Search Engine Watch
Grade C 51/100
1,500,000,000
Monthly Active Users
WhatsApp
2019 · ShareThis
Grade C 52/100
200,000,000
Monthly Active Users
Telegram
2019 · Dash Social
Grade C 51/100
250,000,000
Monthly Active Users
Pinterest
2019 · Sportico
Grade C 51/100
300,000,000
Monthly Active Users
LinkedIn
2019 · We Are Social
Grade C 50/100
1,000,000,000
Monthly Active Users
Instagram
2019 · bing.com
Grade C 46/100
1,300,000,000
Monthly Active Users
Facebook Messenger
2019 · PapersOwl
Grade C 51/100
6.1%
Conversion Rate
vocational studies & job training
2019 · Unbounce
Grade C 44/100
2.9%
Conversion Rate
real estate
2019 · Unbounce
Grade C 44/100
3.3%
Conversion Rate
home improvement
2019 · Unbounce
Grade C 44/100
2.6%
Conversion Rate
higher education
2019 · Unbounce
Grade C 44/100
2.9%
Conversion Rate
health
2019 · Unbounce
Grade C 44/100
5.6%
Conversion Rate
credit & lending
2019 · Unbounce
Grade C 44/100
3.5%
Conversion Rate
business services
2019 · Unbounce
Grade C 44/100
5%
Conversion Rate
business consulting
2019 · Unbounce
Grade C 44/100
82.9886%
Urban Population (%)
United Kingdom — Urban population (%)
2021 · Asociación para el Autocuidado de la Salud (anefp)
Grade C 45/100
28.8917%
High-tech Exports (% Of Manufactured)
United Kingdom — High-tech exports (% of manufactured)
2023 · Pew Research Center
Grade C 48/100
23.8848%
Merchandise Trade (% Of Gdp)
United States — Merchandise trade (% of GDP)
2012 · Information Technology and Innovation Foundation (ITIF)
Grade C 41/100
39.8064%
Merchandise Trade (% Of Gdp)
New Zealand — Merchandise trade (% of GDP)
2022 · FIS and Worldpay
Grade C 42/100
43.8271%
Merchandise Trade (% Of Gdp)
France — Merchandise trade (% of GDP)
2021 · Peter Sainsbury's Carbon Risk
Grade C 40/100
31.0469%
Merchandise Trade (% Of Gdp)
China — Merchandise trade (% of GDP)
2020 · DataReportal
Grade C 41/100
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