81% — social media platform usage for online adults (2023)

Name: Social Media Platform Usage Statistics
Creator: Lighthouse Research
Published: 2026-02-13

2023 · Survey · Pew Research Center

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Source: Pew Research Center View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-03-09 · How we verify data →

Source verified Evidence graded

Value

81%

Unit

Percentage

Data Vintage

2023

Entity

online adults

Study Type

Survey

Geography

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

56/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Pew Research Center Primary Tier A

https://www.pewresearch.org/internet/fact-sheet/social-media/ ↗

Confidence: 2/100 Vintage: 2023

Also cited by

reviewdingo.com https://reviewdingo.com/online-review-statistics-2025-what-every-marketer-should…

2026-03-09

Segmentation

RegionUS RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

online adults: 81% social media platform usage. Source: Pew Research Center (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/youtube-facebook-usage-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/youtube-facebook-usage-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> — social media platform usage for online adults<br><small>Source: Pew Research Center (2023) · <a href="https://lighthousedata.io/data/youtube-facebook-usage-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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