B
Evidence Grade B
Use with Hedging
Recent
63%
63% — percentage of social users owning a youtube account for YouTube (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Platform_data
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
90
Methodology
50
Freshness
80
Sources (5)
Sprout Social
Primary
Tier B
https://sproutsocial.com/insights/social-media-statistics/ ↗
Also cited by
2026-02-15
Thesocialshepherd
https://thesocialshepherd.com/blog/youtube-statistics
2026-02-16
2026-02-16
Original Research
Backlinko
· Original study ↗
Segmentation
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
YouTube: 63% percentage of social users owning a youtube account. Source: Sprout Social (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/youtube-account-ownership-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-account-ownership-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> — percentage of social users owning a youtube account for YouTube<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/youtube-account-ownership-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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