B Evidence Grade B Trusted with Context Aging

5.91%

5.91% — engagement rate for YouTube Shorts (2024-Q1)

Name: Engagement Rate Statistics
Creator: Lighthouse Research
Published: 2026-02-13

2024-Q1 · Survey · HubSpot

Cite this stat Share How we verify

Source: HubSpot View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-03-09 · How we verify data →

Source verified Evidence graded

Value

5.91%

Unit

Percentage

Data Vintage

2024-Q1

Entity

YouTube Shorts

Study Type

Survey

Geography

Global

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

59/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

HubSpot Primary Tier A

https://www.hubspot.com/marketing-statistics ↗

Confidence: 2/100 Vintage: 2024-Q1

Also cited by

HubSpot https://blog.hubspot.com/marketing/video-marketing-statistics

2026-02-14

Blogging Wizard https://bloggingwizard.com/instagram-reels-statistics/

2026-02-15

Globalmediainsight https://www.globalmediainsight.com/blog/youtube-users-statistics/

2026-02-16

Teleprompter https://www.teleprompter.com/blog/video-marketing-statistics

2026-02-16

buffer.com https://buffer.com/resources/buffer-data/

2026-03-09

Original Research

Statista · Original study ↗

Trend Over Time

Period	Value	Change
2024-Q1 (current)	5.91%
2025	4.41%	-25.4%
2026	5.91%	+34.0%

Segmentation

Industrymedia_entertainment RegionGlobal RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

YouTube Shorts: 5.91% engagement rate. Source: HubSpot (2024-Q1). Via Lighthouse Research Data — https://lighthousedata.io/data/youtube-shorts-engagement-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/youtube-shorts-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.91%</strong> — engagement rate for YouTube Shorts<br><small>Source: HubSpot (2024-Q1) · <a href="https://lighthousedata.io/data/youtube-shorts-engagement-rate" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.

Copy citation Explore similar stats →