B
Evidence Grade B
Trusted with Context
Recent
36%
36% — engagement rate for Facebook (2025)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
1
Methodology
50
Freshness
80
Sources (3)
Influencer Marketing Hub
Primary
Tier A
https://influencermarketinghub.com/social-media-marketing-benchmark-report/ ↗
Source Article
We are exposed to between 100-500 ads daily (and no, it's not 10.000 as many claim)... Yet, we do not remember most of those ads.
We’ve surveyed over 900+ marketers—not to ask the tired old “What’s your ROI?” kind of questions, but to dig into what really moves the needle.
Written by marketers, for …
Also cited by
2026-02-16
2026-02-24
Original Research
RivalIQ
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 86% | |
| 2024 | 0.06% | -99.9% |
| 2025 (current) | 36% | +59900.0% |
| 2026 | 1.2% | -96.7% |
Segmentation
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Facebook: 36% engagement rate. Source: Influencer Marketing Hub (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/facebook-engagement-rate-decline-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-engagement-rate-decline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> — engagement rate for Facebook<br><small>Source: Influencer Marketing Hub (2025) · <a href="https://lighthousedata.io/data/facebook-engagement-rate-decline-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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