B
Evidence Grade B
Trusted with Context
Aging
43%
43% — engagement rate for 3-5 minute videos (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Survey
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
70
Methodology
50
Freshness
60
Sources (4)
Buffer
Primary
Tier B
https://buffer.com/resources/buffer-data/ ↗
Also cited by
2026-02-16
blog.hubspot.com
https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
2026-03-09
2026-03-24
Original Research
Wistia
· Original study ↗
Segmentation
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
3-5 minute videos: 43% engagement rate. Source: Buffer (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/engagement-rate-3-5-minute-videos-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/engagement-rate-3-5-minute-videos-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> — engagement rate for 3-5 minute videos<br><small>Source: Buffer (2024) · <a href="https://lighthousedata.io/data/engagement-rate-3-5-minute-videos-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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