B Evidence Grade B Trusted with Context Dated

3.47%

3.47% — engagement rate for YouTube Influencers (500,000 to 1 million subscribers) (2023)

Name: Engagement Rate Statistics
Creator: Lighthouse Research
Published: 2026-02-14

2023 · Unknown · Buffer

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Source: Buffer View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-02-24 · How we verify data →

Source verified Evidence graded

Value

3.47%

Unit

Percentage

Data Vintage

2023

Entity

YouTube Influencers (500,000 to 1 million subscribers)

Study Type

Unknown

Geography

Global

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

59/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Buffer Primary Tier B

https://buffer.com/resources/buffer-data/ ↗

Confidence: 0/100 Vintage: 2023

Also cited by

influencermarketinghub.com https://influencermarketinghub.com/influencer-marketing-statistics/

2026-02-16

Socialpilot https://www.socialpilot.co/youtube-marketing/youtube-statistics

2026-02-16

Sixthcitymarketing https://www.sixthcitymarketing.com/influencer-marketing-statistics/

2026-02-16

Original Research

Influencer Marketing Hub · Original study ↗

Segmentation

Industrymedia_entertainment RegionGlobal RoleSocial Media Manager Channelinfluencer

Cite this stat

Suggested hedging: Multiple industry sources report that [claim] Industry data from the source indicates that [claim] According to research from the source, [claim] Based on the source's analysis of n=available data respondents, [claim]

Plain Text

YouTube Influencers (500,000 to 1 million subscribers): 3.47% engagement rate. Source: Buffer (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/youtube-engagement-rate-500k-1m-subscribers-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/youtube-engagement-rate-500k-1m-subscribers-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.47%</strong> — engagement rate for YouTube Influencers (500,000 to 1 million subscribers)<br><small>Source: Buffer (2023) · <a href="https://lighthousedata.io/data/youtube-engagement-rate-500k-1m-subscribers-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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