C
Evidence Grade C
Use with Hedging
Dated
1,000,000,000
1,000,000,000 — monthly active users for Instagram (2019)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
1,000,000,000
Unit
Count
Data Vintage
2019
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
20
Citation Chain
90
Independence
30
Methodology
50
Freshness
40
Sources (2)
bing.com
Primary
Tier B
http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=69cd9e44462a4f2795a7e81a06831848&url=http… ↗
Also cited by
2026-04-02
Original Research
DataReportal
· Original study ↗
Methodology
Extracted from Wayback Machine archive of DataReportal (2019). Total number of monthly active users on Instagram.
Study: Unknown
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 1,300 | |
| 2015 | 77,600,000 | +5969130.8% |
| 2016 | 800 | -100.0% |
| 2018 | 10 | -98.8% |
| 2019 (current) | 111,600,000 | +1115999900.0% |
| 2019 (current) | 1,000,000,000 | +796.1% |
| 2020 | 1 | -100.0% |
| 2020 | 1 | -9.1% |
| 2020 | 4,200 | +419900.0% |
| 2022 | 10 | -99.8% |
| 2023 | 15 | +50.0% |
| 2023 | 10 | -33.3% |
| 2024 | 30 | +200.0% |
| 2024 | 2,000,000,000 | +6666666566.7% |
| 2024 | 2,300,000,000 | +15.0% |
| 2024 | 23 | -100.0% |
| 2024 | 2,400 | +10334.8% |
| 2024 | 156,080,000 | +6503233.3% |
| 2025 | 1,600,000,000 | +925.1% |
| 2026 | 3,000,000,000 | +87.5% |
| April 2016 | 700 | -100.0% |
| January 2025 | 2,100,000,000 | +299999900.0% |
| July 2023 | 1,130,000,000 | -46.2% |
Segmentation
IndustrySocial Media
RegionGlobal
Channelsocial
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Instagram: 1,000,000,000 monthly active users. Source: bing.com (2019). Via Lighthouse Research Data — https://lighthousedata.io/data/monthly-active-users-instagram-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/monthly-active-users-instagram-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000,000,000</strong> — monthly active users for Instagram<br><small>Source: bing.com (2019) · <a href="https://lighthousedata.io/data/monthly-active-users-instagram-2019" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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