B
Evidence Grade B
Use with Hedging
Aging
2,000,000,000
2,000,000,000 — monthly active users for Instagram (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
2,000,000,000
Unit
Count
Data Vintage
2024
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
1
Citation Chain
90
Independence
1
Methodology
50
Freshness
60
Sources (23)
Felix Beilharz
Primary
Tier A
https://felixbeilharz.de/instagram-cheat-sheet-2023/ ↗
Also cited by
Exploding Topics
https://explodingtopics.com/blog/marketing-trends
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Influencer Marketing Hub
https://influencermarketinghub.com/social-media-statistics/
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demandsage.com
https://www.demandsage.com/instagram-statistics/
2026-02-15
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Blogging Wizard
https://bloggingwizard.com/instagram-reels-statistics/
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Sprout Social
https://sproutsocial.com/insights/instagram-stats/
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Backlinko
https://backlinko.com/instagram-users
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Blogging Wizard
https://bloggingwizard.com/instagram-statistics/
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Analyzify
https://analyzify.com/statsup/instagram
2026-02-16
2026-02-16
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2026-03-09
Exploding Topics
https://explodingtopics.com/blog/social-media-trends
2026-02-14
2026-02-15
2026-02-16
2026-02-16
2026-03-25
Original Research
DemandSage
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 1,300 | |
| 2015 | 77,600,000 | +5969130.8% |
| 2016 | 800 | -100.0% |
| 2018 | 10 | -98.8% |
| 2019 | 111,600,000 | +1115999900.0% |
| 2019 | 1,000,000,000 | +796.1% |
| 2020 | 1 | -100.0% |
| 2020 | 1 | -9.1% |
| 2020 | 4,200 | +419900.0% |
| 2022 | 10 | -99.8% |
| 2023 | 15 | +50.0% |
| 2023 | 10 | -33.3% |
| 2024 (current) | 30 | +200.0% |
| 2024 (current) | 2,000,000,000 | +6666666566.7% |
| 2024 (current) | 2,300,000,000 | +15.0% |
| 2024 (current) | 23 | -100.0% |
| 2024 (current) | 2,400 | +10334.8% |
| 2024 (current) | 156,080,000 | +6503233.3% |
| 2025 | 1,600,000,000 | +925.1% |
| 2026 | 3,000,000,000 | +87.5% |
| April 2016 | 700 | -100.0% |
| January 2025 | 2,100,000,000 | +299999900.0% |
| July 2023 | 1,130,000,000 | -46.2% |
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
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Based on the source's analysis of n=available data respondents, [claim]
Plain Text
Instagram: 2,000,000,000 monthly active users. Source: Felix Beilharz (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/instagram-monthly-active-users-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-monthly-active-users-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,000,000,000</strong> — monthly active users for Instagram<br><small>Source: Felix Beilharz (2024) · <a href="https://lighthousedata.io/data/instagram-monthly-active-users-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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