Brand Consideration Rate
Statistics & Benchmarks

Verified brand consideration rate data across 2 regions. Sourced from primary research and validated with evidence grading.

10 data points · 2 regions · Updated 2026-10-04

Global Region

9 stats

REI marketing

9.000000%

Percentage Q1 2026

Google Assistant marketing

8.100000%

Percentage Q1 2026

Johnnie Walker marketing

7.500000%

Percentage Q1 2026

ChatGPT marketing

16.300000%

Percentage Q1 2026

Chase (among United Airlines customers) marketing

86.000000%

Percentage 2026

AXA France marketing

43.000000%

Percentage 2026

Facebook marketing

50.000000%

Percentage 2024

Instagram marketing

39.000000%

Percentage 2024

Suzuki Cars UK marketing

7.000000%

Percentage 2012

1 stat

Avon Ukraine Beauty

17.000000%

Percentage 2021

See how brand consideration rate benchmarks differ by geography in a single side-by-side view.