B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- brand consideration rate for Avon Ukraine (2021)
Avon's brand consideration rate in Ukraine stood at 17% prior to increasing to 22% over 9 months during the campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2021
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BE-IT Agency
Primary
Tier B
https://www.be-it.agency/case/avon-againststereotypes ↗
Source Article
Communication campaign against stereotypes for Avon
Original Research
BE-IT Agency
· Original study ↗
Methodology
Consideration rate rose from 17% to 22% over 9 months; agency-reported brand tracking
Methodology documented
Segmentation
IndustryBeauty
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Avon Ukraine: 17% brand consideration rate. Source: BE-IT Agency (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avon-ukraine-consideration-rate-lift-2021
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<blockquote cite="https://lighthousedata.io/data/avon-ukraine-consideration-rate-lift-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- brand consideration rate for Avon Ukraine<br><small>Source: BE-IT Agency (2021) · <a href="https://lighthousedata.io/data/avon-ukraine-consideration-rate-lift-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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