B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
7.5%
7.5% -- brand consideration rate for Johnnie Walker (Q1 2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.5%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier A
https://www.searchenginejournal.com/gen-z-now-treats-claude-and-openai-like-consumer-brands-but-trus… ↗
Source Article
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans.
The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on Search Engine Journal.
Original Research
YouGov
· Original study ↗
Methodology
YouGov BrandIndex prior-quarter baseline
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Johnnie Walker: 7.5% brand consideration rate. Source: YouGov (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/johnnie-walker-consideration-prior-q1-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/johnnie-walker-consideration-prior-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.5%</strong> -- brand consideration rate for Johnnie Walker<br><small>Source: YouGov (Q1 2026) · <a href="https://lighthousedata.io/data/johnnie-walker-consideration-prior-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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