B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- brand consideration rate for Podcast advertising (2022)
Brand consideration sits at 65% for podcast advertisers.
- Original research study or methodology not cited in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.commissionfactory.com
Primary
Tier C
https://blog.commissionfactory.com/affiliate-marketing/publisher-spotlight-ampel ↗
Source Article
Publisher Spotlight: Ampel
In a first-to-market Publisher Spotlight, Ampel speaks to us about their role in helping brands find their voice and the unique art of marketing through audio and podcasts.
Can you tell us about Ampel and what you do?
Ampel is a strategic audio transformation company and podcast publisher. We work w…
Original Research
blog.commissionfactory.com
· Original study ↗
Methodology
Brand consideration for podcast advertisers stated at 65%; original research study not cited in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcast advertising: 65% brand consideration rate. Source: blog.commissionfactory.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-advertiser-brand-consideration-65-2022
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<blockquote cite="https://lighthousedata.io/data/podcast-advertiser-brand-consideration-65-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- brand consideration rate for Podcast advertising<br><small>Source: blog.commissionfactory.com (2022) · <a href="https://lighthousedata.io/data/podcast-advertiser-brand-consideration-65-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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