B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- brand consideration rate for Suzuki Cars UK (2012)
Top 3 consideration of Suzuki prior to the campaign was 7%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier B
https://www.thinkbox.tv/case-studies/suzuki-cars-uk-demonstrated-quite-how-irresistible-their-cars-r… ↗
Source Article
Suzuki Cars UK demonstrated quite how irresistible their cars really are
Key Points
- Suzuki needed to increase consideration of their cars whilst simultaneously increasing footfall to dealerships
- Brand TV was used to convey the irresistibility of a Suzuki through their hero model, the Swift. Idents were used to support the proposition and to provide longevity to the c…
Original Research
Thinkbox
· Original study ↗
Methodology
Brand tracking data cited in case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Suzuki Cars UK: 7% brand consideration rate. Source: Thinkbox (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/suzuki-top3-consideration-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/suzuki-top3-consideration-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- brand consideration rate for Suzuki Cars UK<br><small>Source: Thinkbox (2012) · <a href="https://lighthousedata.io/data/suzuki-top3-consideration-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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