B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- brand consideration rate for Podcast advertisers (2022)
Brand consideration sits at 65% for podcast advertisers.
- Underlying study or methodology for the statistic is not cited
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ampel
Primary
Tier C
https://blog.commissionfactory.com/affiliate-marketing/publisher-spotlight-ampel ↗
Source Article
Publisher Spotlight: Ampel
In a first-to-market Publisher Spotlight, Ampel speaks to us about their role in helping brands find their voice and the unique art of marketing through audio and podcasts.
Can you tell us about Ampel and what you do?
Ampel is a strategic audio transformation company and podcast publisher. We work w…
Original Research
Ampel
· Original study ↗
Methodology
Cited in interview; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Podcast advertisers: 65% brand consideration rate. Source: Ampel (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-ad-brand-consideration-65
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<blockquote cite="https://lighthousedata.io/data/podcast-ad-brand-consideration-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- brand consideration rate for Podcast advertisers<br><small>Source: Ampel (2022) · <a href="https://lighthousedata.io/data/podcast-ad-brand-consideration-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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