B
Evidence Grade B
Safe to Cite
Dated
21.52%
21.52% -- email click through rate increase for Wistia's email campaigns (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21.52%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Wistia
Primary
Tier A
https://wistia.com/blog/testing-video-thumbnails-in-emails ↗
Source Article
Video Thumbnails Increased Our Emails’ Click-Through Rates. We Tested It.
Email marketing is an excellent way to interact with your customers, and 54% of marketers say increasing engagement rate is their top email marketing priority.
But only about 22% are satisfied with their conversion rates.
At Wistia, we know that more personal communication through video helps our co…
Original Research
Wistia
· Original study ↗
Methodology
Average increase across 7 A/B tests
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wistia's email campaigns: 21.52% email click through rate increase. Source: Wistia (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wistia-email-click-through-rate-increase
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<blockquote cite="https://lighthousedata.io/data/wistia-email-click-through-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.52%</strong> -- email click through rate increase for Wistia's email campaigns<br><small>Source: Wistia (2021) · <a href="https://lighthousedata.io/data/wistia-email-click-through-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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