B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- email click through rate increase for emails sent at the right time (2024)
Emails sent at the right time had 45% more click-throughs according to 2024 research from Campaign Monitor.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (5)
Campaign Monitor
Primary
Tier B
https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/ ↗
Source Article
The Best Time to Send Marketing Emails in 2025: Boost Your Open and Click Rates
Sending marketing emails at the right time can make a huge difference. It can mean more people opening, reading, and clicking your messages—or ignoring them completely. In 2025, people are flooded with emails. So, finding the best time to reach your audience is more important than ever.
- Why Email …
Also cited by
forbes.com
https://www.forbes.com/
2026-08-15
brevo.com
https://www.brevo.com/
2026-08-15
amraandelma.com
https://www.amraandelma.com/
2026-08-15
designmodo.com
https://designmodo.com/
2026-08-15
Original Research
Campaign Monitor
· Original study ↗
Methodology
Research from Campaign Monitor (2024)
Segmentation
Industrymarketing
Cite this stat
Plain Text
emails sent at the right time: 45% email click through rate increase. Source: Campaign Monitor (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campaign-monitor-click-through-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/campaign-monitor-click-through-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- email click through rate increase for emails sent at the right time<br><small>Source: Campaign Monitor (2024) · <a href="https://lighthousedata.io/data/campaign-monitor-click-through-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.