B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- email click through rate increase for emails with interactive AMP components (2023)
Emails with interactive AMP components have seen an average increase of 20% in click-through rates.
- Aggregated average from unspecified reports and benchmark studies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Netcore
Primary
Tier C
https://netcore.ai/blog/how-will-amp-interactive-email-affect-the-future-of-email-marketing/ ↗
Source Article
How will AMP interactive email affect the future of email marketing?
AMP for email is a technology that allows for more interactive and dynamic email experiences by enabling the use of AMP (Accelerated Mobile Pages) components within emails. This technology has the potential to significantly impact the future of email marketing by providing marketers with new ways to…
Original Research
Netcore
· Original study ↗
Methodology
According to several reports and benchmark studies
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
emails with interactive AMP components: 20% email click through rate increase. Source: Netcore (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amp-email-click-through-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amp-email-click-through-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email click through rate increase for emails with interactive AMP components<br><small>Source: Netcore (2023) · <a href="https://lighthousedata.io/data/amp-email-click-through-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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