B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- email click through rate increase for packster.de B2B newsletter (packs GmbH) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
minubo (blog.minubo.com)
Primary
Tier A
https://blog.minubo.com/de/ecommerce-insights/ecommerce-insights/analytics-auf-dem-silbertablett-pac… ↗
Source Article
Analytics auf dem Silbertablett - packsters schneller Einstieg in Business Intelligence
Bei dem B2B Online-Shop packster.de findet der Kunde Verpackungslösungen aller Art - von Wellpappfaltkarton über Füllmaterial bis hin zum Klebeband. Der Betreiber des Startups ist die Hamburger packs GmbH, ein Tochterunternehmen des Fachgroßhändlers IGEPA group. In den letzten Jahren konnte das E-Co…
Original Research
minubo (blog.minubo.com)
· Original study ↗
Methodology
Reported as an increase of 'up to 50%' (bis zu 50%), i.e. a maximum observed lift in newsletter click rates from segmented, targeted addressing; baseline click rate and exact measurement period not stated. Reported in vendor case study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
packster.de B2B newsletter (packs GmbH): 50% email click through rate increase. Source: minubo (blog.minubo.com) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/packster-newsletter-click-rate-lift-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/packster-newsletter-click-rate-lift-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email click through rate increase for packster.de B2B newsletter (packs GmbH)<br><small>Source: minubo (blog.minubo.com) (2025) · <a href="https://lighthousedata.io/data/packster-newsletter-click-rate-lift-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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