B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- email click through rate increase for Airtasker email marketing campaigns using Trustpilot reviews (2024)
Airtasker achieved a 15% increase in click-through rates by using Trustpilot reviews in its email marketing campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot
Primary
Tier B
https://au.business.trustpilot.com/blog/learn-from-customers/building-trust-and-capturing-leads-a-sh… ↗
Source Article
Building trust and capturing leads: A short business prospecting guide with Trustpilot
Original Research
Trustpilot
· Original study ↗
Methodology
Vendor case study reported by Trustpilot (article dated 15 July 2024); campaign period and baseline click-through rate not specified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Airtasker email marketing campaigns using Trustpilot reviews: 15% email click through rate increase. Source: Trustpilot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/airtasker-email-ctr-increase-trustpilot-reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/airtasker-email-ctr-increase-trustpilot-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- email click through rate increase for Airtasker email marketing campaigns using Trustpilot reviews<br><small>Source: Trustpilot (2024) · <a href="https://lighthousedata.io/data/airtasker-email-ctr-increase-trustpilot-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.