B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
14%
14% -- email click through rate increase for Personalized email campaigns (2024)
Personalized email campaigns can improve click-through rates by an average of 14%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen
Primary
Tier B
https://jemsu.com/how-are-google-ads-expected-to-evolve-for-healthcare-sectors-like-occupational-med… ↗
Source Article
How Are Google Ads Expected To Evolve For Healthcare Sectors Like Occupational Medicine In 2024?
How are Google Ads expected to evolve for healthcare sectors like Occupational Medicine in 2024?
As we stand on the brink of 2024, the healthcare sector is gearing up for transformative changes, especially within the realm of Occupational Medicine. Digital advertising has become the lifeblood of hea…
Original Research
Aberdeen
· Original study ↗
Methodology
Statistic specific to email marketing, but reflects the broader trend of personalized marketing strategies in Google Ads for healthcare.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized email campaigns: 14% email click through rate increase. Source: Aberdeen (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-email-personalization
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<blockquote cite="https://lighthousedata.io/data/google-ads-email-personalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- email click through rate increase for Personalized email campaigns<br><small>Source: Aberdeen (2024) · <a href="https://lighthousedata.io/data/google-ads-email-personalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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