B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2
2 -- average return on ad spend for Paid search advertising across 13 industries (2025-09)
According to WebFX, average ROAS across 13 verticals for paid search advertising was 2.26x.
- Paid search only; excludes organic-assisted attribution
- Inter-source variation exists based on sampling scope
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2025-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
WebFX
Primary
Tier C
https://roas-calculator.org/guides/roas-benchmarks-by-industry/ ↗
Source Article
ROAS Benchmarks by Industry (2026) — Average Return on Ad Spend Data
Quick Takeaway
Industry benchmarks are useful as directional guidance — not as targets. A fashion brand comparing itself to a software company's ROAS is comparing apples to asteroids. The most useful benchmarks are your own historical data: what was your ROAS last quarter, last month, and last week?…
Original Research
WebFX
· Original study ↗
Methodology
Paid search only across 13 industries; cited from WebFX 'Average ROAS by Industry' published Sept 25, 2025; source notes paid-search-only figures run lower than blended-channel benchmarks because organic-assisted attribution is excluded
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid search advertising across 13 industries: 2 average return on ad spend. Source: WebFX (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webfx-average-roas-paid-search-2025
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<blockquote cite="https://lighthousedata.io/data/webfx-average-roas-paid-search-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- average return on ad spend for Paid search advertising across 13 industries<br><small>Source: WebFX (2025-09) · <a href="https://lighthousedata.io/data/webfx-average-roas-paid-search-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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