B
Evidence Grade B
Graded
under review
Safe to Cite
Current
3
3 -- average return on ad spend for Meta Ads (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2026
Entity
Sample Size
11,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Triple Whale
Primary
Tier B
https://percuity.ai/glossary/roas/ ↗
Source Article
ROAS (Return on Ad Spend) — Marketing Glossary | Percuity
ROAS (Return on Ad Spend)
The revenue generated for every dollar spent on advertising, calculated as revenue divided by ad spend. A ROAS of 4.0 means $4 earned per $1 spent.
How Is ROAS Calculated?
ROAS is calculated by dividing total revenue attributed to an ad campaign by the total amount spent on…
Original Research
Triple Whale
· Original study ↗
Methodology
Triple Whale analysis of 11,000+ ad accounts; peak-period average ROAS
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Ads: 3 average return on ad spend. Source: Triple Whale (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-ads-average-roas-2-79x
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<blockquote cite="https://lighthousedata.io/data/meta-ads-average-roas-2-79x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- average return on ad spend for Meta Ads<br><small>Source: Triple Whale (2026) · <a href="https://lighthousedata.io/data/meta-ads-average-roas-2-79x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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