B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3
3 -- average return on ad spend for Ecommerce stores (2025)
The average ecommerce ROAS in 2025 was about 2.87x.
- Directional benchmark
- Roughly half of stores run below 2.0x
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Triple Whale and Upcounting
Primary
Tier C
https://www.usedaymark.io/blog/what-is-a-good-roas ↗
Source Article
What Is a Good ROAS for Ecommerce? 2026 Benchmarks
Jul 11, 2026 · 7 min read
What Is a Good ROAS for Ecommerce? 2026 Benchmarks
First-hand guidance from the Daymark team on analytics workflows, growth reporting, and the operational metrics teams use to make decisions.
There is no universal "good ROAS." A 4x ROAS is losing money for a brand running 2…
Original Research
Triple Whale and Upcounting
· Original study ↗
Methodology
Benchmark attributed in the article to Triple Whale and Upcounting; Daymark blog is a secondary source relaying the figure.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce stores: 3 average return on ad spend. Source: Triple Whale and Upcounting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-ecommerce-roas-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg-ecommerce-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- average return on ad spend for Ecommerce stores<br><small>Source: Triple Whale and Upcounting (2025) · <a href="https://lighthousedata.io/data/avg-ecommerce-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.