B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2.87x
2.87x -- average return on ad spend for all industries (Nielsen) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.87x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.4xdigital.ai/fine-tune-and-optimize-your-e-commerce-ad-spend-for-continuous-improvement ↗
Source Article
Optimize E
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen average ROAS across industries, cited by 4xDigital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
all industries (Nielsen): 2.87x average return on ad spend. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-roas-all-industries-nielsen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-roas-all-industries-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.87x</strong> -- average return on ad spend for all industries (Nielsen)<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/average-roas-all-industries-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.