B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.1%
4.1% -- tv campaign reach rate for Visa (2025-02)
Visa reached 4.1% of its strategic target audience through linear TV in February 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.1%
Unit
Percentage
Data Vintage
2025-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/visa ↗
Source Article
Visa TV Ad Spend & Reach
Visa TV Ad Spend & Reach
Reach More Visa Inc Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in February 2025
Ad Spend
$178,992
Missed Opportunity
96%
of target customers NOT reached
Only 4.1% reach rate = 743000.0M at $240.90 per 1,…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data; 743,000 of 18 million strategic TV audience reached
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Visa: 4.1% tv campaign reach rate. Source: Nielsen Ad Intel (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visa-tv-target-audience-reach-rate
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<blockquote cite="https://lighthousedata.io/data/visa-tv-target-audience-reach-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.1%</strong> -- tv campaign reach rate for Visa<br><small>Source: Nielsen Ad Intel (2025-02) · <a href="https://lighthousedata.io/data/visa-tv-target-audience-reach-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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