B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60.5%
60.5% -- tv campaign reach rate for JPMorgan Chase (2025-05)
JPMorgan Chase achieved a 60.5% reach rate (11 million households) with its linear TV campaign in May 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60.5%
Unit
Percentage
Data Vintage
2025-05
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/jpmorgan ↗
Source Article
JPMorgan Chase & Co Ad Spend & Reach
JPMorgan Chase & Co Ad Spend & Reach
Reach More Jpmorgan Chase & Co Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$26,696,073
Missed Opportunity
39%
of target customers NOT reached
Only 60.5% reach rate = 11M a…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data; reach measured in households
Methodology documented
Segmentation
IndustryFinTech
Company SizeEnterprise
RegionUS
Channeltv
Cite this stat
Plain Text
JPMorgan Chase: 60.5% tv campaign reach rate. Source: Nielsen Ad Intel (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jpmorgan-linear-tv-reach-rate-may-2025
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<blockquote cite="https://lighthousedata.io/data/jpmorgan-linear-tv-reach-rate-may-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60.5%</strong> -- tv campaign reach rate for JPMorgan Chase<br><small>Source: Nielsen Ad Intel (2025-05) · <a href="https://lighthousedata.io/data/jpmorgan-linear-tv-reach-rate-may-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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