B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- tv campaign reach rate for Ally Financial (2025-05)
Ally Financial achieved a 23% reach rate of its target TV audience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/jpmorgan ↗
Source Article
JPMorgan Chase & Co Ad Spend & Reach
JPMorgan Chase & Co Ad Spend & Reach
Reach More Jpmorgan Chase & Co Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$26,696,073
Missed Opportunity
39%
of target customers NOT reached
Only 60.5% reach rate = 11M a…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data as of May 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ally Financial: 23% tv campaign reach rate. Source: Nielsen Ad Intel (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ally-financial-tv-reach-rate
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<blockquote cite="https://lighthousedata.io/data/ally-financial-tv-reach-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- tv campaign reach rate for Ally Financial<br><small>Source: Nielsen Ad Intel (2025-05) · <a href="https://lighthousedata.io/data/ally-financial-tv-reach-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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