B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18.4%
18.4% -- tv campaign reach rate for GoodRx (2025-05)
GoodRx reached 18.4% of its target TV audience in May 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18.4%
Unit
Percentage
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/goodrx ↗
Source Article
GoodRx Ad Spend & Reach
GoodRx Ad Spend & Reach
Reach More GoodRx Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$2,992,881
Missed Opportunity
82%
of target customers NOT reached
Only 18.4% reach rate = 12M at $246 per 1,000
Goodrx cam…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data; reach measured against 66M strategic TV audience
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GoodRx: 18.4% tv campaign reach rate. Source: Nielsen Ad Intel (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/goodrx-linear-tv-reach-rate-may-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/goodrx-linear-tv-reach-rate-may-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.4%</strong> -- tv campaign reach rate for GoodRx<br><small>Source: Nielsen Ad Intel (2025-05) · <a href="https://lighthousedata.io/data/goodrx-linear-tv-reach-rate-may-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.