B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54.6%
54.6% -- tv campaign reach rate for PayPal (2025-05)
In May 2025, PayPal achieved a 54.6% reach rate among its target audience with its linear TV advertising campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
54.6%
Unit
Percentage
Data Vintage
2025-05
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simulmedia
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/paypal ↗
Source Article
PayPal TV Ad Reach & Spend
PayPal TV Ad Reach & Spend
Reach More PayPal Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$21,779,834
Missed Opportunity
45%
of target customers NOT reached
Only 54.6% reach rate = 10M at $2157.70 per 1,000
Th…
Original Research
Simulmedia
· Original study ↗
Methodology
Data provided by Nielsen Ad Intel as of May 2025
Methodology documented
Segmentation
IndustryFinTech
Company SizeEnterprise
RegionUS
Channeltv
Cite this stat
Plain Text
PayPal: 54.6% tv campaign reach rate. Source: Simulmedia (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paypal-tv-campaign-reach-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paypal-tv-campaign-reach-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54.6%</strong> -- tv campaign reach rate for PayPal<br><small>Source: Simulmedia (2025-05) · <a href="https://lighthousedata.io/data/paypal-tv-campaign-reach-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.