B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39.2%
39.2% -- tv campaign reach rate for Etsy (2025-03)
Etsy achieved a 39.2% reach rate of its target TV audience during its March 2025 linear TV campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39.2%
Unit
Percentage
Data Vintage
2025-03
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/etsy ↗
Source Article
Etsy TV Ad Spend & Reach
Etsy TV Ad Spend & Reach
Reach More Etsy Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in March 2025
Ad Spend
$3,336,178
Missed Opportunity
61%
of target customers NOT reached
Only 39.2% reach rate = 11M at $298 per 1,000
Etsy left…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data; campaign reached 11M of 28M target TV audience
Methodology documented
Segmentation
IndustryeCommerce
Company SizeEnterprise
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Etsy: 39.2% tv campaign reach rate. Source: Nielsen Ad Intel (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/etsy-tv-reach-rate-march-2025
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<blockquote cite="https://lighthousedata.io/data/etsy-tv-reach-rate-march-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39.2%</strong> -- tv campaign reach rate for Etsy<br><small>Source: Nielsen Ad Intel (2025-03) · <a href="https://lighthousedata.io/data/etsy-tv-reach-rate-march-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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