B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- viewer retention rate for videos under one minute (Vidyard data) (2025)
Videos under one minute retain 65% of viewers to the end according to Vidyard data.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier C
https://www.webdew.com/blog/video-production-for-saas-demand-gen ↗
Source Article
How to Use Video Production for SaaS Demand Gen: Matching Formats to Every Funnel Stage
How to Use Video Production for SaaS Demand Gen: Matching Formats to Every Funnel Stage
Most B2B SaaS marketing teams already know they need more video. Fewer have a system for deciding which video to make, for whom, and at which point in the buyer journey. The result is a library of one-off assets:…
Original Research
Vidyard
· Original study ↗
Methodology
Comparison: 65% retention for under-1-minute videos vs 20% for over-20-minute videos; Vidyard data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
videos under one minute (Vidyard data): 65% viewer retention rate. Source: Vidyard (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/videos-under-one-minute-retain-65-viewers
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<blockquote cite="https://lighthousedata.io/data/videos-under-one-minute-retain-65-viewers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- viewer retention rate for videos under one minute (Vidyard data)<br><small>Source: Vidyard (2025) · <a href="https://lighthousedata.io/data/videos-under-one-minute-retain-65-viewers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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