B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

35.6%

35.6% -- viewer retention rate for Mid-funnel campaigns with late branding (Polestar creative test) (2025)

Name: Viewer Retention Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2025 · Amplified

In mid-funnel campaigns where branding appears late, only 35.6% of viewers are still present.

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Attribution: Amplified View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

35.6%

Unit

Percentage

Data Vintage

2025

Entity

Mid-funnel campaigns with late branding (Polestar creative test)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Amplified Primary Tier B

https://www.amplified.co/creative-testing-output/a2ba80ff-fc49-4f25-b4d4-6c5ff14e525400f91ad1-732e-a… ↗

Confidence: 53/100 Vintage: 2025 Channel: Common Crawl

Source Article

Polestar

Original Research

Amplified · Original study ↗

Methodology

Creative testing results via Amplified attention measurement

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Mid-funnel campaigns with late branding (Polestar creative test): 35.6% viewer retention rate. Source: Amplified (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/polestar-late-branding-viewer-retention-2025

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<blockquote cite="https://lighthousedata.io/data/polestar-late-branding-viewer-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.6%</strong> -- viewer retention rate for Mid-funnel campaigns with late branding (Polestar creative test)<br><small>Source: Amplified (2025) · <a href="https://lighthousedata.io/data/polestar-late-branding-viewer-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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