B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21.9%
21.9% -- viewer retention rate for Viewers of UK Yellow Stuffs reinforcement campaign ad (late branding placement) (2025)
Only 21.9% of viewers are still watching by the point of late branding in the UK Yellow Stuffs reinforcement campaign ad.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplified
Primary
Tier A
https://www.amplified.co/creative-testing-output/3aeddc6e-738b-4a8a-ad07-23209a06e26400f91ad1-684e-a… ↗
Source Article
UK Yellow Stuffs
Original Research
Amplified
· Original study ↗
Methodology
Retention at point of late branding placement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Viewers of UK Yellow Stuffs reinforcement campaign ad (late branding placement): 21.9% viewer retention rate. Source: Amplified (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/late-branding-viewer-retention-uk-yellow-stuffs
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<blockquote cite="https://lighthousedata.io/data/late-branding-viewer-retention-uk-yellow-stuffs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.9%</strong> -- viewer retention rate for Viewers of UK Yellow Stuffs reinforcement campaign ad (late branding placement)<br><small>Source: Amplified (2025) · <a href="https://lighthousedata.io/data/late-branding-viewer-retention-uk-yellow-stuffs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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