B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- viewer retention rate for short-form videos under 90 seconds (2024)
Videos under 90 seconds have a 50% retention rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
engeloneill.com
Primary
Tier C
https://www.engeloneill.com/the-meteoric-rise-of-short-form-video/ ↗
Source Article
The Meteoric Rise of Short-Form Video - Engel O'Neill
Why It Is Crucial for Driving Customer Engagement
In today’s fast-paced digital landscape, capturing audience attention is more challenging than ever. Enter short-form video content—a dynamic and engaging medium that has overtaken platforms like TikTok, Instagram Reels, and YouTube Shorts. These con…
Original Research
engeloneill.com
· Original study ↗
Methodology
Claim that videos under 90 seconds achieve a 50% retention rate; no original study cited in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
short-form videos under 90 seconds: 50% viewer retention rate. Source: engeloneill.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-form-video-retention-under-90s
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<blockquote cite="https://lighthousedata.io/data/short-form-video-retention-under-90s" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- viewer retention rate for short-form videos under 90 seconds<br><small>Source: engeloneill.com (2024) · <a href="https://lighthousedata.io/data/short-form-video-retention-under-90s" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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