B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- viewer retention rate for LinkedIn videos (2025)
On LinkedIn videos, viewer retention drops sharply past one minute, with only 18% of viewers continuing beyond the one-minute mark.
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Lighthouse Research Team
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Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Buffer
Primary
Tier C
https://www.ysobelle-edwards.co.uk/articles/linkedin-post-format ↗
Source Article
Which LinkedIn Post Format Performs The Best: A Look At The Stats — YsobelleEdwards
Which LinkedIn Post Format Performs The Best: A Look At The Stats
Selecting The Right LinkedIn Post Format
Choosing the right LinkedIn post format is not always straightforward. While the platform offers more options than ever; carousels, video, polls, documents, and text - each of the post types be…
Original Research
Buffer
· Original study ↗
Methodology
Buffer analysis
Methodology documented
Segmentation
Industrymarketing
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Plain Text
LinkedIn videos: 18% viewer retention rate. Source: Buffer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-video-retention-past-one-minute-2025
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<blockquote cite="https://lighthousedata.io/data/linkedin-video-retention-past-one-minute-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- viewer retention rate for LinkedIn videos<br><small>Source: Buffer (2025) · <a href="https://lighthousedata.io/data/linkedin-video-retention-past-one-minute-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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