B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- share of consumer internet traffic for video content (2022)
Video content is projected to account for 82% of consumer traffic in 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beson4.com
Primary
Tier C
https://beson4.com/2022/05/11/youtube-marketing-a-true-vision/ ↗
Source Article
YouTube Marketing: A True Vision
Original Research
beson4.com
· Original study ↗
Methodology
Cited as 'recent studies'; original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 82% | |
| 2022 (current) | 82% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
video content: 82% share of consumer internet traffic. Source: beson4.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-consumer-traffic-share-2022
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<blockquote cite="https://lighthousedata.io/data/video-consumer-traffic-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of consumer internet traffic for video content<br><small>Source: beson4.com (2022) · <a href="https://lighthousedata.io/data/video-consumer-traffic-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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