B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
82%
82% -- share of consumer internet traffic for online video (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Cisco
Primary
Tier C
https://www.k3videoproduction.com/blog/increase-revenue-with-video-marketing-strategies/ ↗
Source Article
How to Increase Revenue with Video Marketing Strategies That Work
Every business owner knows the feeling. You’re putting out content, running ads, posting on social media, and still watching competitors get more attention than you. Meanwhile, you’re doing everything right, at least on paper.
Here’s what’s probably missing: video.
Video marketing has become one of …
Original Research
Cisco
· Original study ↗
Methodology
Cited from Cisco; methodology not detailed in source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 80% | |
| 2023 | 82% | +2.5% |
| 2025 (current) | 82% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online video: 82% share of consumer internet traffic. Source: Cisco (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-video-share-consumer-internet-traffic-82
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<blockquote cite="https://lighthousedata.io/data/online-video-share-consumer-internet-traffic-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of consumer internet traffic for online video<br><small>Source: Cisco (2025) · <a href="https://lighthousedata.io/data/online-video-share-consumer-internet-traffic-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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