B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- share of consumer internet traffic for online video (2022)
Online videos will account for more than 80% of all consumer internet traffic by 2022.
- Projection by Cisco
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cisco
Primary
Tier C
https://www.envisager.net/video-email-marketing-ideas-for-adding-video-to-email-campaigns/ ↗
Source Article
Video Email Marketing: Ideas For Adding Video To Email Campaigns
Video Email Marketing: Ideas For Adding Video To Email Campaigns
Video email marketing is effective in prompting customers to respond to your message and take a certain action. Moreover, video email campaigns foster engagement and positively affects click-throughs.
Most business owners begin their d…
Original Research
Cisco
· Original study ↗
Methodology
Cisco Visual Networking Index projection cited by publisher
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 80% | |
| 2023 | 82% | +2.5% |
| 2025 | 82% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online video: 80% share of consumer internet traffic. Source: Cisco (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-video-consumer-internet-traffic-2022
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<blockquote cite="https://lighthousedata.io/data/online-video-consumer-internet-traffic-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of consumer internet traffic for online video<br><small>Source: Cisco (2022) · <a href="https://lighthousedata.io/data/online-video-consumer-internet-traffic-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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