B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
82%
82% -- share of consumer internet traffic for online video (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cisco
Primary
Tier C
https://www.balcomagency.com/blog/videos-feature-get-40-more-views ↗
Source Article
Videos with This Feature Get up to 40% More Views
Videos with This Feature Get up to 40% More Views
Monday, October 23, 2017
Marketing
Videos with This Feature Get up to 40% More Views
Video will account for 82 percent of all consumer internet traffic by 2021, according to Cisco – so it’s probably wise to invest in some video for your marketing pla…
Original Research
Cisco
· Original study ↗
Methodology
Cisco video traffic forecast, cited by Balcom Agency
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 82% | |
| 2022 | 80% | -2.4% |
| 2023 | 82% | +2.5% |
| 2025 | 82% | 0% |
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online video: 82% share of consumer internet traffic. Source: Cisco (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-share-consumer-internet-traffic-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-share-consumer-internet-traffic-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of consumer internet traffic for online video<br><small>Source: Cisco (2021) · <a href="https://lighthousedata.io/data/video-share-consumer-internet-traffic-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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