B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- share of consumer internet traffic for online video (2023)
Online videos will make up more than 82% of all consumer internet traffic according to Cisco.
- forecast / projection
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Cisco
Primary
Tier B
https://linchpinseo.com/blog/video-marketing-seo-tips-examples-create-strategy/ ↗
Source Article
Linchpin SEO : Video Marketing For SEO: 7 Tips & Examples To Create A Strategy
As users rely more on video to process information and educate themselves on what they are interested in, including the right video content in your website has quickly become a dependable way to shoot past your competitors on the Google ranking page.
Google knows users want video content, so includi…
Original Research
Cisco
· Original study ↗
Methodology
Cited from Cisco Annual Internet Report; forecast figure
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 80% | |
| 2023 (current) | 82% | +2.5% |
| 2025 | 82% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online video: 82% share of consumer internet traffic. Source: Cisco (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cisco-video-internet-traffic-82
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cisco-video-internet-traffic-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of consumer internet traffic for online video<br><small>Source: Cisco (2023) · <a href="https://lighthousedata.io/data/cisco-video-internet-traffic-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.