B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- brand lift for Vibrant Media in-text ads (2011)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
socialsuccessstories.blogspot.com
Primary
Tier C
https://socialsuccessstories.blogspot.com/2011/05/importance-of-writing-well-for-social.html ↗
Source Article
The Future of Advertising Will Be Integrated
Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but down.
Nowadays banner ads get on average 0.2% CTR meaning for every…
Original Research
socialsuccessstories.blogspot.com
· Original study ↗
Methodology
3rd-party verified studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vibrant Media in-text ads: 50% brand lift. Source: socialsuccessstories.blogspot.com (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vibrant-in-text-brand-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vibrant-in-text-brand-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- brand lift for Vibrant Media in-text ads<br><small>Source: socialsuccessstories.blogspot.com (2011) · <a href="https://lighthousedata.io/data/vibrant-in-text-brand-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.