B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10%
10% -- brand lift for display advertising campaigns (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
thedigitalvoice.co.uk
Primary
Tier A
https://www.thedigitalvoice.co.uk/driving-brand-consideration-through-the-power-of-native ↗
Source Article
Driving brand consideration through the power of native
Driving brand consideration through the power of native
When brands determine how and where to channel their advertising budget, they generally have their own specific KPIs and desired outcomes. Where do they need to to see results, and what would campaign effectiveness look like to them?
But the ke…
Original Research
thedigitalvoice.co.uk
· Original study ↗
Methodology
Based on 2,000 campaigns and responses from over 500k surveys.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
display advertising campaigns: 10% brand lift. Source: thedigitalvoice.co.uk (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/display-advertising-brand-lift-2023
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<blockquote cite="https://lighthousedata.io/data/display-advertising-brand-lift-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- brand lift for display advertising campaigns<br><small>Source: thedigitalvoice.co.uk (2023) · <a href="https://lighthousedata.io/data/display-advertising-brand-lift-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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