B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
21%
21% -- brand lift for Tinuiti (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
MarTech360
Primary
Tier A
https://martech360.com/news/tinuiti-chief-marketing-officer-and-chief-solutions-officer-sweep-top-ad… ↗
Source Article
Tinuiti's Chief Marketing Officer and Chief Solutions Officer Sweep Top Ad Industry Awards
Tinuiti’s Chief Marketing Officer and Chief Solutions Officer Sweep Top Ad Industry Awards
Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – announced Chief Marketing Officer, Dalton Dorné, and Chief Solutions Officer, Obele B…
Original Research
MarTech360
· Original study ↗
Methodology
Campaign performance metrics
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Tinuiti: 21% brand lift. Source: MarTech360 (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tinuiti-brand-lift-linkedin
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<blockquote cite="https://lighthousedata.io/data/tinuiti-brand-lift-linkedin" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- brand lift for Tinuiti<br><small>Source: MarTech360 (2023) · <a href="https://lighthousedata.io/data/tinuiti-brand-lift-linkedin" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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