B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
17.3%
17.3% -- brand lift for audio campaigns (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17.3%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
32
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
81
Source
FD Mediagroep
Primary
Tier A
https://newdigitalage.co/audio/first-listener-wide-study-reveals-brand-impact-of-radio-livestream-an… ↗
Source Article
Study reveals brand impact of audio
FD Mediagroep has joined forces with BNR to carry out the first listener-wide study in the Netherlands that also includes podcasts as an advertising medium. In alliance with Brand Metrics, a methodology has been developed that provides insights into the results achieved by the audio channels radio, …
Original Research
FD Mediagroep
· Original study ↗
Methodology
Study of 32 audio campaigns by advertisers from 12 different sectors.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
audio campaigns: 17.3% brand lift. Source: FD Mediagroep (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audio-campaign-brand-lift-2023
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<blockquote cite="https://lighthousedata.io/data/audio-campaign-brand-lift-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.3%</strong> -- brand lift for audio campaigns<br><small>Source: FD Mediagroep (2023) · <a href="https://lighthousedata.io/data/audio-campaign-brand-lift-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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