B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- brand lift for music video product placement (2017)
Music video product placements of 5 seconds can produce a brand lift of 35% or higher, matching placements up to a minute.
- The text specifies '35% or higher'
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Lighthouse Research Team
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://blog.hollywoodbranded.com/the-rise-of-advertainment-in-the-music-industry ↗
Source Article
The Rise of Advertainment in the Music Industry
The Rise of Advertainment in the Music Industry
Quick Answer
Hollywood Branded shares our infographic on types of music artists brands can partner with, and the power of advertising in entertainment with music artists.
Celebrities, Music and Brand Sales
We are long past the days when the only advert…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study on music video product placement exposure duration
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
music video product placement: 35% brand lift. Source: Nielsen (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/music-video-placement-brand-lift-35pct
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<blockquote cite="https://lighthousedata.io/data/music-video-placement-brand-lift-35pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- brand lift for music video product placement<br><small>Source: Nielsen (2017) · <a href="https://lighthousedata.io/data/music-video-placement-brand-lift-35pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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