B
Evidence Grade B
Graded
under review
Safe to Cite
Current
21%
21% -- brand lift for Zip on TikTok (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Campaign Brief
Primary
Tier A
https://campaignbrief.com/the-work-2022-contenders-we-are-social/ ↗
Source Article
The Work 2022 Contenders: We Are Social
The Work 2022 Contenders: We Are Social
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders…
Samsung: #VideoSnapChallenge
We Are Social
Samsung wanted to introduce the 8K Video Snap camera feature on the Galaxy S21 to Gen Z and yo…
Original Research
Campaign Brief
· Original study ↗
Methodology
Compared to the vertical benchmark of 5%.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Zip on TikTok: 21% brand lift. Source: Campaign Brief (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zip-brand-lift-tiktok
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zip-brand-lift-tiktok" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- brand lift for Zip on TikTok<br><small>Source: Campaign Brief (2026) · <a href="https://lighthousedata.io/data/zip-brand-lift-tiktok" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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