B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- click through rate drop for Vero users' email campaigns (2014)
The third email sent in a week experienced a 37% drop in click rates compared to earlier emails.
- Based on analysis of Vero user data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2014
Entity
Sample Size
100,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vero
Primary
Tier A
http://blog.getvero.com/inbox-zero/ ↗
Source Article
How Email Marketers Can Thrive While Respecting “Inbox Zero”
Inbox zero.
It’s an achievement celebrated by everyone on Earth, except email marketers.
Here’s the thing about inbox zero though: It’s a real issue for people. Even email marketers get too much email. The collective response from email users – all 2.4 billion of them – has been overwhelming. McKins…
Original Research
Vero
· Original study ↗
Methodology
Vero analysis of more than 100 million emails sent by its users; third email of week saw 37% click-rate drop
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vero users' email campaigns: 37% click through rate drop. Source: Vero (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vero-third-email-click-rate-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vero-third-email-click-rate-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- click through rate drop for Vero users' email campaigns<br><small>Source: Vero (2014) · <a href="https://lighthousedata.io/data/vero-third-email-click-rate-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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