B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- click through rate drop for top search result when AI Overview appears (2025)
When an AI Overview appeared in search results, the top result's click-through rate dropped by 34.5% compared to searches without an AI Overview.
- Based on analysis of 300,000 keywords
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://growthkitchen.agency/ai-seo-strategy/ ↗
Source Article
10 SEO + AI SEO Strategies for SaaS: A Detailed Guide for 2025 - GrowthKitchen
- GEO
- SEO
10 SEO + AI SEO Strategies for SaaS: A Detailed Guide for 2025
10 SEO + AI SEO strategies to grow your SaaS in 2025.
SEO strategies for SaaS in 2025 look nothing like they did in 2024. Google still matters, but AI models are now rewriting how users discover products. That means businesse…
Original Research
Ahrefs
· Original study ↗
Methodology
Based on the analysis of 300,000 keywords by Ahrefs in 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top search result when AI Overview appears: 34.5% click through rate drop. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-seo-strategies-2025-click-through-rate-drop
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<blockquote cite="https://lighthousedata.io/data/ai-seo-strategies-2025-click-through-rate-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate drop for top search result when AI Overview appears<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-seo-strategies-2025-click-through-rate-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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